easyglider at the ISPO
10.07.2007
As the ISPO 2007 annual winner of the Brandnew Overall Award we were granted a booth at a prime location at the exhibition in Munich.
The presence of media and dealers at the ISPO 2007 (the worldwide biggest exhibition for sportswear and equipment for dealers and specialised purchaser) was just as forecasted by the organiser of the exhibition. Even though we were prepared and ready for a lot of visitors – we had 6 people at our really good looking booth and covered all the important business languages – we hardly found any time for a short brake.
Obviously our good looking models, which were cruising all over the exhibition area on red easygliders with a Swiss Cross matching with the models outfit in red and white, were attracting even more attention.
We still haven’t finished finalising all the interesting business contacts from the exhibition but we definitely have covered a few more areas on the global map and we are sure a few more will follow as soon as we have finalised the necessary contracts.
Overall the ISPO was a big success and a very good experience for us.


