New Corporate Design
30.06.2007
Our newly designed website, using modern Flash programming, is a big success with most. However, some users in various countries across the globe had to struggle with slow connection speeds, and other technical problems, partially because of outdated hardware. In our efforts to please our customers, we realized the need for a version of the website that provides all users with quick and easy access to information.
Furthermore, our advertising partner, Pascher + Heinz GmbH, a Munich-based company, recently garnered the ISPO Awards. The enormous publicity they have been experiencing since has prompted them to fine tune our entire appearance. They decided that the “Swiss” element, with instant world-wide recognition, should be highlighted. Consequently, we changed the logo color from violet to red, and, in effect, created an entirely new and more dynamic corporate identity. Professional photographers shot new images of the gliders, and, armed with a sparkling new 24-page image brochure in English and German, we made great impact at the ISPO.
Based on the new style, our webdesign partners at DIVIO GmbH programmed a new homepage in no time, returning to the HTML standard. All our clients and potential customers, and most of all, we ourselves, were enthusiastic about the new appearance
